Image Consultants
In our media-saturated age, image consultants have become indispensable. Entertainers, athletes, politicians, and business leaders seem desperate to manage the way they are perceived in the eyes of the world. These high-priced consultants work to shape how their clients are viewed—even if sometimes there is a stark contrast between the public image and the real person inside.
Focus On The Process
In William Zinsser’s book On Writing Well, he says that many writers suffer from “the tyranny of the final product.” They are so concerned with selling their article or book, they neglect learning the process of how to think, plan, and organize. A jumbled manuscript, Zinsser believes, is produced when “the writer, his eye on the finish line, never gave enough thought to how to run the race.”
Hyperseeing
Sculptors have a term for the artist’s ability to look at a rough piece of stone and see it in its final, perfected form. It is called “hyperseeing.”
What’s At Stake?
To stake or not to stake? That’s the question Marilyn faced when she planted a tree sapling last summer. The salesman said, “Stake it for one year so it will be supported in strong winds. Then remove them so it can grow deep roots on its own.” But a neighbor told her, “Staking may cause more harm than good. The tree needs to start building strong roots right away, or it may never. Not staking is best for long-term health.”
More Than Information
How is behavior altered? In his book The Social Animal, David Brooks notes that some experts have said people just need to be taught the long-term risks of bad behavior. For example, he writes: “Smoking can lead to cancer. Adultery destroys families, and lying destroys trust. The assumption was that once you reminded people of the foolishness of their behavior, they would be motivated to stop. Both reason and will are obviously important in making moral decisions and exercising self-control. But neither of these character models has proven very effective.” In other words, information alone is not powerful enough to transform behavior.
